marketing What is marketing? There are few words for the process of making an impact on customers, as important as this one is to any business: ‘marketing’. Let’s start with a quick definition first and think about how that helps you in everyday life as well as your professional work. What is marketing? Marketing (also known as advertising) is the process of creating awareness about a product or service to a large number of potential consumers through promotion efforts such as advertising, public relations, publicity, direct mail, sales promotion, etc. It consists of three elements or parts: production, consumption, and distribution. The final goal of all marketing strategies, including those that we cover on our blog here at B2B2C.com is to generate new leads and/or retain existing ones. Marketing means different things for each company – some companies have more than one, others one or two. For example, an ad campaign for a car manufacturing company will be distinct from the same pr...
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